Case studies / Lumen Freight
How Lumen Freight doubled demo requests
A logistics software company with a nine-year-old website that no longer matched what it sold.
Demo requests per month
Organic traffic in 12 months
From kickoff to launch
The challenge
Lumen's site had grown page by page for nine years. Sales said prospects arrived confused about what the product did, and most demo requests came from companies too small to buy.
What we did
We interviewed six customers and the sales team, then rebuilt the site around three buyer types: operations managers, finance leads and IT. Each got its own path, with case studies and pricing guidance written for them.
On the technical side we moved the site to WordPress with a custom block library, cut page load time from 4.8 to 1.3 seconds, and set up proper conversion tracking.
The result
Demo requests more than doubled in the first quarter, and the share coming from qualified companies rose from 35% to 62%. A year of monthly SEO work has since tripled organic visits to the product pages.
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